Affiliate Disclosure
Last updated: January 2026
Welcome to sswag.org, your guide to the top 20 betting sites in the UK. We believe in full transparency with our readers, so please take a moment to understand how this website operates and how it is funded.
1. We Earn Affiliate Commissions
sswag.org is a free-to-use casino and betting review website. To keep our content free, we participate in affiliate marketing programmes with online casinos, bookmakers, and betting operators. This means that when you click on certain links on our website and subsequently register, deposit, or play at a partner site, we may receive a commission from that operator at no additional cost to you.
The price, bonuses, and terms you receive from an operator are never affected by our affiliate arrangements — in many cases, our links give you access to the same or better offers than visiting the operator directly.
2. Commissions Do Not Influence Our Rankings
Our editorial independence matters to us. Affiliate commissions do not influence the rankings, ratings, scores, or opinions expressed in our reviews of the top 20 UK betting sites. Our recommendations are based on our own research and assessment criteria, which may include:
- Licensing and regulation (including UK Gambling Commission status)
- Bonus value, free bet offers, and wagering requirements
- Odds, markets, and game selection
- Payment methods, withdrawal speed, and fees
- Customer support quality
- User experience, mobile apps, and site security
- Responsible gambling tools and player protection measures
Operators cannot pay for a higher ranking or a more favourable review.
3. How to Identify Affiliate and Sponsored Links
We want you to know when a link may earn us a commission. On sswag.org, affiliate links may appear as:
- "Visit Site", "Claim Bonus", "Get Offer", or similar call-to-action buttons
- Text links within reviews, comparison tables, and top-20 lists
- Banner advertisements and promotional placements
Where content has been sponsored or created in partnership with an operator, it will be clearly labelled as "Sponsored", "Advertisement", or "Paid Promotion" in line with UK advertising standards.
4. UK Compliance Statement
sswag.org operates in accordance with the advertising and consumer protection standards applicable in Great Britain, including:
- The Advertising Standards Authority (ASA) and the CAP Code, which require marketing communications and affiliate content to be clearly identifiable as advertising;
- The UK Gambling Commission (UKGC) requirements — we only promote operators licensed to offer gambling services to customers in Great Britain;
- The Consumer Protection from Unfair Trading Regulations 2008 and applicable consumer law.
Gambling in Great Britain is restricted to persons aged 18 and over. Please gamble responsibly. If gambling stops being fun, support is available at BeGambleAware.org or via the National Gambling Helpline on 0808 8020 133.
5. Reader Responsibility
While we work hard to keep our reviews accurate and up to date, bonuses, odds, free bet offers, and terms and conditions can change at any time. It is your responsibility to:
- Read and understand the full terms and conditions of any offer on the operator's own website before signing up or depositing;
- Verify that an operator holds a valid UK Gambling Commission licence;
- Ensure that online gambling is legal for you in your location and that you are aged 18 or over;
- Gamble only with money you can afford to lose and make use of deposit limits, self-exclusion, and other responsible gambling tools.
sswag.org does not provide gambling services itself and accepts no liability for losses incurred at third-party operators. Our content is provided for informational purposes only and does not constitute financial or legal advice.
Contact Us
If you have any questions about this Affiliate Disclosure or how sswag.org is funded, please contact us through the contact page at sswag.org.
18+ | BeGambleAware.org | Please gamble responsibly.